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Strategy for Scouting - Missions for Scouting

Scouting's profile - strengthening communications, partnerships and resources.

There are three inter-related subjects which are necessary for the success of Scouting: communications, partnerships with other organizations, and financial resources.

Communications
Effective communications are vital to all aspects of Scouting. From inter-personal communication to mass communication, effective communication is necessary if Scouting is to attract and retain members; to attract and motivate volunteer and professional leaders; and to obtain the financial resources that it needs.
Recognising Scouting's resources, communications must be carefully planned and targeted to get specific messages across to clearly identified groups of people. Modern technologies offer Scouting many new techniques for doing this, more effectively, more efficiently and at a lower cost.

Partnerships
Scouting does not exist in isolation; it is part of the community and it needs to work in partnership with others, from individuals to organizations and institutions at local, national, and world levels. Partnerships with others create a synergy and provide benefits that neither could obtain alone. For Scouting to benefit from these partnerships, it must have a good product and communicate this successfully. Today, creating a good public image cannot just be left to chance; it needs a professional approach and positive action.

Resources
Financial and other resources can result from these relationships, but in addition Scouting needs to look specifically at its fundraising needs and opportunities at all levels, putting into place specific programmes for this purpose. Effective fundraising also requires good relationships with others, and good communication.

This strategic priority aims at strengthening Scouting's communications, partnerships and resources at all levels as these are vital in supporting the work to achieve the vision.

The seven strategic priorities: 
1. Youth Involvement - revitalising the Scout Method.
2. Adolescents - supporting their transition to adulthood.
3. Girls and Boys, Women and Men - respecting differences, promoting equality and sharing responsibility.
4. Reaching Out - breaking down barriers and working with all segments of society.
5. Volunteers in Scouting - developing new approaches to broaden the base of adult support.
6. An Organization for the 21st Century - becoming flexible, lean, innovative, participatory.
7. Scouting's Profile - strengthening communications, partnerships and resources.

Read more about the MISSION OF SCOUTING right here!